Piff defines “New” sneakers, unworn with original box (including box lid), as would be acceptable for sale at a retail location. Deadstock sneakers are 100% authentic. This may or may not include additional accessories, laces, manufacturer tags, special packaging, etc.
Pairs may still be considered "New" despite being unlaced, tried on for fitment, and/or slight uncontrollable manufacturer flaws and imperfection. The original box may have encountered minimal damage from shipping, discoloration from storage and/or any normal wear and tear due to aging.
Be aware "New" sneakers may be conditional including signs of age when it comes to older pairs, including slight yellowing and should be worn at your own risk. "New" sneakers that are several years old, when worn, may experience structural weakness and a lack of durability.